This lesson is on ethics and goes beyong just the polishing that we have been reading about thus far in the style book. It states that we don't only have a responsibility to our readers to write clearly but we have a responsibility to our fellow writers to do so. If we write carelessly or choose not to follow certain rules when writing, other writers will find that we are lazy and thoughtless and therefore not take our writing seriously. On page 179 it states that "we should make our ideas no simpler than they desercem but no more difficult than they have to be." We should write our ideas in a way that we would want them to be written to us. It says that writing this way, however, is not as easy as we think it is because as writers we are impartial to our writing and usually think of it as being clear when it is not. Writing in a dense manner or misdirecting the audience is not something we intend to do, but it happens because we fail to realize that the readers do not have the same familiarity with the subjects to which we are writing aboutl. There is also the case of the writers who feel as though they have to write in a complicated manner because they are "breaking new intellectual ground". We can choose to write this way but it is really not doing the reader any justice because they will be struggling through the words the whole time. There is said to be two more defense for writing in a complex manner. The first is because some writers think that complexity is good for the reader because it will cause them to think harded and thus understand the information more after they do finally grasp the concept being introduced to them. The second is because some writers feel that clarity is bad because it misleads us by making complicated issues seem overly simple when they are not.